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      <title>Shape Up</title>
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      <description>&lt;p&gt;Shape Up is a product development method created by Ryan Singer at&#xA;Basecamp (formerly 37signals). Singer compiled the method from&#xA;Basecamp&amp;rsquo;s internal practices and published it in 2019 as &lt;em&gt;Shape Up:&#xA;Stop Running in Circles and Ship Work that Matters&lt;/em&gt;, available free&#xA;online at basecamp.com/shapeup.&lt;/p&gt;&#xA;&lt;h2 id=&#34;core-concepts&#34;&gt;Core concepts&lt;/h2&gt;&#xA;&lt;p&gt;Shape Up organizes work into three phases &amp;mdash; shaping, betting, and&#xA;building &amp;mdash; and structures time into six-week cycles followed by&#xA;two-week cool-down periods.&lt;/p&gt;</description>
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