• History
    • first the internet
    • then web
    • commerce
    • platforms
  • internal mental image of web presence didn’t change from the internet days
    • personal website
    • platforms point back there
  • practiced denial of change
    • out-of-step with the theory
    • out-of-step with normal practices
      • even “The Internet” has become a platform (IndieWeb, ActivityPub)
    • out-of-step with my own practices
  • compare to living on a land in a territory, to living as a subject in an environment
    • different values, different modes of living
    • personal websites as living on a land
    • platform presence as subject in environment
    • different modes of governance
  • self-governing as required for both
    • but different governance technologies apply:
      • personal websites
        • permanence, backlinks, “sediment”, foundation, structure
      • platform
        • fungibility, presence, ???
    • practices of self-governance for platformized web life?