Definitions of terms used in the study of business practices.

Financial

Market and Strategy

  • BATNA — best alternative to a negotiated agreement (negotiating leverage)
  • Competitive Analysis — evaluation of rival businesses
  • Market Analysis — systematic study of external business conditions
  • Marketing Plan — strategy for reaching and converting customers
  • SWOT Analysis — strengths, weaknesses, opportunities, and threats
  • Target Market — the specific customer group a business pursues

Pricing

  • Menu Engineering — optimizing product mix by profitability and popularity
  • Pricing Strategy — method for setting prices (cost-plus, competitive, value-based)

Operations

51 items under this folder.