Grant Bollmer is a media theorist whose work examines how digital platforms reshape personhood, labor, and embodiment. With Katherine Guinness, Bollmer developed a Marxist analysis of how influencers function as “corporate persons” — simultaneously owner (of their brand), worker (producing content through self-commodification), and product (whose public image circulates as capital).
Notable works
- “The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube” (2024, with Katherine Guinness)