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Grant Bollmer

Media theorist whose work examines how digital platforms produce new forms of corporate personhood and self-commodification.

Grant Bollmer is a media theorist whose work examines how digital platforms reshape personhood, labor, and embodiment. With Katherine Guinness, Bollmer developed a Marxist analysis of how influencers function as “corporate persons” — simultaneously owner (of their brand), worker (producing content through self-commodification), and product (whose public image circulates as capital).

Notable works

  • “The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube” (2024, with Katherine Guinness)

Relations

Date created

Cite

@misc{emsenn2026-grant-bollmer,
  author    = {emsenn},
  title     = {Grant Bollmer},
  year      = {2026},
  note      = {Media theorist whose work examines how digital platforms produce new forms of corporate personhood and self-commodification.},
  url       = {https://emsenn.net/library/general/domains/people/grant-bollmer/},
  publisher = {emsenn.net},
  license   = {CC BY-SA 4.0}
}